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# New Balance 990v7 Made in USA Kool Grey: Release Date and Where to Buy
- URL: https://www.unknowndivide.com/new-balance-990v7-made-in-usa-kool-grey-release-date/
- Published: 2026-11-06T17:26:19.000Z
- Updated: 2026-11-06T17:26:19.000Z
- Description: The New Balance 990v7 Made in USA lands in Kool Grey on November 6. Here is the release date, what changed on the seventh-generation 990, and where to buy.
- Author: unknowndivide staff
- Tags: Style, #surfacing

**The New Balance 990v7 Made in USA is on sale today.** New Balance Japan official company press says the seventh-generation 990 lands Friday, November 6, 2026, through the brand's official online store, select official stores and select retailers. Searches for "new balance 990v7" and "new balance 990v7 release date" are already clustering around the Made in USA Kool Grey colorway, and this guide covers the date, the GR7 grey details and where to buy without inventing a US clock time the official pages do not publish.

## New Balance 990v7 release date and where to buy

Per the [New Balance Japan press release](https://company.newbalance.jp/press/2026/p-73924?ref=unknowndivide.com), Made in USA 990v7 sales start November 6, 2026\. Style family code is U990, and the grey color listed on that press page is GR7 (GRAY), the pair shoppers are searching as Kool Grey. New Balance Harajuku moves to regular sale on that Friday, with other Japanese official stores and the official online store using a lottery for members. Outside Japan, treat [newbalance.com](https://www.newbalance.com/?ref=unknowndivide.com) and select New Balance retailers as the place to check live stock, size runs and any regional timing. Product detail pages on the US site often block automated browsers, so we link the brand home and the official press rather than a brittle product URL.

- **When:** Friday, November 6, 2026, per official New Balance Japan company news.
- **What:** Made in USA 990v7, color GR7 grey / Kool Grey, style family U990.
- **Where:** New Balance official channels and select retailers. Start at [New Balance](https://www.newbalance.com/?ref=unknowndivide.com) the [New Balance Japan company site](https://company.newbalance.jp/?ref=unknowndivide.com) for press context, and the [official shop-magazine lottery notes](https://company.newbalance.jp/shopmagazine/73919?ref=unknowndivide.com) for Japan store rules.
- **Price:** Check the live product page in your region. We do not hard-code prices because they change by market.

## Kool Grey Made in USA 990v7: what changed

The 990 line has been New Balance's premium running-to-lifestyle flagship since 1982\. Official press frames the 990v7 as the next chapter after more than forty years, built in the United States with a pig suede, breathable mesh and leather-accent upper, plus a synthetic suede sway bar. Underfoot, the midsole uses a softer FuelCell foam tune than the 990v6, paired with ENCAP (the brand's ethylene vinyl acetate foam wrapped around a polyurethane core), the familiar CR stability device and a new thermoplastic polyurethane (TPU) midfoot shank. The pitch is a more dynamic ride that still keeps the comfort and shape people buy a 990 for.

If you are mapping this against earlier Made in USA pairs, our [New Balance 990 explainer](https://www.unknowndivide.com/new-balance-990-explained/) places the family in order, and the recent [JJJJound New Balance 990v3 Suede](https://www.unknowndivide.com/jjjjound-new-balance-990v3-suede-october-22/) drop shows how the same Made in USA line still drives collaboration heat on a different silhouette. Kool Grey is the quieter daily driver of the two stories: tonal greys, cream N logos and a cream-to-grey midsole rather than a full suede experiment.

The global campaign tied to the launch puts New Balance ambassadors Rosalía, Josh Allen, Cooper Flagg and IU in the frame. That is cultural context from the official press, not a reason to wait. The shoe itself is the product, and the November 6 sale date is the money moment.

## Our call

This one is Surfacing. A Made in USA 990v7 launch on a clear Friday date, with autocomplete already locked on "new balance 990v7 release date" and "miusa kool grey," is the kind of heritage drop that moves pairs fast and ages well next to denim and workwear. Want it? Be on newbalance.com and your usual New Balance retailers today, and keep the Japan press handy for the official GR7 / U990 facts. For more pairs in this lane, see our [gifts for sneakerheads](https://www.unknowndivide.com/gifts-for-sneakerheads/) guide and the recent [Engineered Garments x Chrome MED Pac](https://www.unknowndivide.com/engineered-garments-chrome-med-pac-shoulder-eg/) if you are building out a full carry kit around the shoes.