Kith and BMW are back for a fourth chapter, landing squarely in Kith's 15th anniversary year, and it is bigger than a hoodie with a roundel on it. The collection spans outerwear, knitwear, shirting, and leather goods, alongside two one-of-one restored BMWs and a die-cast model built to match. A multi-paneled leather jacket made with AVIREX anchors the outerwear, alongside Braun and Dewitt leather moto jackets and a run of souvenir and track jackets. The fleece side leans on Kith staples, the Nelson Quarter Zip, Braxton Track Zip, and Nelson Hoodie, joined by graphic tees pulling from classic BMW motifs and the cars that built the brand's reputation. Leather goods return in the form of an Overnight Bag, a Travel Garment Duffle, cardholders, and watch holders, and the accessory list runs deep: car fresheners, catchall trays, ceramic mugs, a co-branded license plate holder, a set of floor mats sized for the BMW X5, a jacquard towel, a tapestry blanket, posters, silk bandanas, a Sheep Suede Drivers Cap, and a Franchise LS cap made with '47. Everything releases globally on Monday, August 17, at 11AM, in stores, on Kith.com, and through the Kith App.
None of that is really the point, though. The point is that Ronnie Fieg has spent four chapters treating a fashion label's car collaboration as something closer to an actual restoration practice, and the reason traces back further than any of the branded partnerships. Fieg's grandfather owned a BMW and died when Ronnie was young, and Fieg has talked about the car as what ties him back to that memory. He now owns close to twenty BMWs. Kith itself started in 2011, when Fieg opened a single store in New York built on a shoe-buyer's eye he'd sharpened since he was thirteen, working the counter at his cousin's footwear shop and eventually landing an ASICS collaboration before he ever ran his own label. The name comes from "kith and kin," and the brand's original pitch to itself, back when it was just Fieg's friends buying what he liked, was "Just Us."
The formal Kith x BMW partnership began in 2020 with Chapter I, a Kith-branded BMW M4 Competition finished in Cinnabar Red, built as a modern homage to Fieg's lifelong attachment to the E30 M3. That's the film above, the original one, and it set the format every chapter since has followed: a customized M car, an archival color that becomes the visual signature, and a parallel apparel line. Chapter II, in 2022, moved the format onto an EV, pairing an EV-converted 1602 with a BMW i4 M50 xDrive finished in Vitality Green, a shade Fieg developed with BMW specifically so it would never appear on another model. One of those i4s later sold at auction for $327,600. Chapter III arrived at Art Basel Miami in December 2024 and went further still: a restored 1981 BMW M1 E26, rebuilt with BMW Classic using original-stock components and reportedly chassis number one, priced around a million dollars, shown alongside the BMW XM Kith Concept, a one-off design study that previewed a limited production run of 47 units in Techno Violet, the deep purple BMW only ever offered on the M3 E36 before folding it into its Individual customization program.
Chapter IV reaches back further than any of the previous three. Inka Orange debuted in 1971 on the 02 Series as a high-visibility color meant for bad weather, and it ended up becoming the defining shade of BMW's early-1970s transformation into a genuine performance brand before it quietly disappeared from the lineup, which is exactly why collectors treat it as close to mythic today. Fieg built two cars around it. The first is a 1972 BMW 3.0 CSi, taken down to bare metal for a complete frame-off restoration, KTL-treated and repainted, then rebuilt with original components pulled from BMW's own archives, the M30 Big Six engine, transmission, rear axle, suspension, and brakes among them, with a custom caramel leather interior carrying an embossed Kith monogram throughout and fully restored instrumentation and wood trim. The second is a 1987 BMW M6 E24, the direct descendant of the 3.0 CSi's E9 chassis once that platform ended production in 1975. It went through a full rotisserie restoration, body stripped and rebuilt around its original S38 inline-six, a Getrag five-speed manual, its differential, suspension, and OEM BBS Style 5 wheels, finished in the same Inka Orange and the same caramel leather and monogram treatment as the CSi, so the two cars read as one continuous idea across two very different decades of BMW's grand touring lineage.
The centerpiece object for anyone who isn't taking home an actual restored coupe is a 1:18 scale die-cast replica of the Inka Orange 3.0 CSi, 169 parts and 290 decorative elements, embroidered leather seats, custom packaging, built to mirror the real car in enough detail that it functions less like a dealership giveaway and more like a scale-model continuation of the same restoration.
