The new LOEWE and On collection lands today, and it is the most interesting chapter of the partnership yet. Fall Winter 2026 brings two brand new shoes, the Cloudsolo Hiker and the Cloudtilt Cosmic, plus a full run of outdoor ready-to-wear. Instead of athletes, the campaign follows three working artists: Joan Jonas, Martine Syms and Tarek Atoui. A Spanish luxury house, a Swiss running brand and three artists who think about movement for a living is a very good mix.
The Cloudsolo Hiker
This is the headline. According to On's announcement, the Cloudsolo Hiker reworks classic hiking codes. It pairs On's cloud heel with a lugged outsole and the collaboration's signature marbled rubber, then secures the upper with custom hooks, two tone rounded laces and a co-branded metal buckle. LOEWE describes it as hiking codes reimagined for the city, which is exactly the lane trail inspired shoes have been owning for a few years now. Colors are sand, dark khaki, black and fox red. Fox red is the one we would chase.
The Cloudtilt Cosmic
The second new shoe evolves the original Cloudtilt. The Cosmic gets a sleeker profile and a new CloudTec Phase bottom unit with a visible arch and larger cavities for cushioning. Up top, engineered mesh and transparent layers carry LOEWE's Anagram stitching. LOEWE calls the shape chunkier and the construction lighter, with clean lines. It comes in six colors: black, black and white, white, dark sand, bright orange and lilac.
The clothes
The ready-to-wear translates LOEWE's approach to form and material into functional outdoor gear. Parkas and puffers get adjustable hoods and hems, zipped pockets and ventilation. There are micro ripstop jackets, a packable poncho and pleated cargo trousers, plus stretch double jersey tops, skirts and bootleg trousers with mesh vents, performance shorts, technical jerseys and French terry hoodies. The palette runs black, khaki green, dark orange, purple and yellow, and selected pieces carry a multicolor Swiss Alps print, a neat nod to On's roots in the mountains.
Three artists in motion
Photographer and director Rosie Marks shot the campaign film and shorts, following each artist between workshop and landscape. On's collection page frames it well. Video and performance pioneer Joan Jonas returns again and again to her studio in Cape Breton, Nova Scotia, and responds to the natural world through costume and movement. "Whenever the wind starts blowing, I put on a costume and I go outside," she says. Filmmaker Martine Syms explores the city by following what she calls the desire path. Artist and composer Tarek Atoui links movement to the freedom to listen and play. If his name sounds familiar, we just covered his new Turbine Hall commission at Tate Modern.
Where to get it
The collection is available from today in selected LOEWE and On stores and online. Shoes are on On's LOEWE shop and on LOEWE's own site. LOEWE is now under creative directors Jack McCollough and Lazaro Hernandez, and this is a clear sign that the On partnership is staying central to the house. For more sneaker picks, see our gifts for sneakerheads, and for another trail shoe that crossed over, read about the Salomon x Feid ACS Nexxt.
